Essentials of Marketing
Download as PDF
Overview
Subject area
MKT
Catalog Number
1100
Course Title
Essentials of Marketing
Description
Functions involved in distributing goods, the role of the manufacturer in selecting target markets, types of marketing institutions (wholesale and retail). Formulating marketing policies and strategies. The role of government and the effects of consumerism on marketing practices.
Pre- or Corequisite
034631
Liberal Arts
No
Department(s)
Credits
Minimum
3
Max
3
Components
Name
Lecture
Contact Hours
3