Principles of Selling
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Overview
Subject area
MKT
Catalog Number
1102
Course Title
Principles of Selling
Description
Professional selling techniques, are presented and analyzed. The theory and practice of customer-centered selling, including techniques of handling objections, demonstrating merchandise and closing sales. Career and leadership aspects of selling are emphasized. Student demonstrations provide practice in realistic sales presentations.
Pre- or Corequisite
034631
Liberal Arts
No
Department(s)
Credits
Minimum
3
Max
3
Components
Name
Lecture
Contact Hours
3