Marketing Research
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Overview
Subject area
MKT
Catalog Number
1210
Course Title
Marketing Research
Description
"Emphasis on the use of scientific research methods to strengthen marketing effort. Media, sales promotion and product opinion research, industrial and institutional research and elementary statistical applications. Practice in preparing formal and informal research reports."
Pre- or Corequisite
029123
Liberal Arts
No
Department(s)
Credits
Minimum
3
Max
3
Components
Name
Lecture
Contact Hours
3