Consumer Behavior
Download as PDF
Overview
Subject area
MKT
Catalog Number
1212
Course Title
Consumer Behavior
Description
"Behavioral science theories are examined for practical applications in developing marketing strategies. Consumer perception, attitude, motivational theories, economic and sociological aspects of consumer behavior are studied."
Pre- or Corequisite
014234
Liberal Arts
No
Department(s)
Credits
Minimum
3
Max
3
Components
Name
Lecture
Contact Hours
3