Advertising
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Overview
Subject area
MKT
Catalog Number
1214
Course Title
Advertising
Description
"The impact of communications and socio-economic environment on advertising and sales promotion. The nature of promotion policy, organization of advertising professionals, technical production, and analysis of the creative strategies used in today's global marketing are thoroughly investigated. The student develops a mock advertising campaign."
Pre- or Corequisite
029123
Liberal Arts
No
Department(s)
Credits
Minimum
3
Max
3
Components
Name
Lecture
Contact Hours
3