Direct and Interactive Marketing
Download as PDF
Overview
Subject area
MKT
Catalog Number
2300
Course Title
Direct and Interactive Marketing
Description
"Management of non-personal promotional methods which are designed to secure immediate response by the customer. Topics include the launching of direct marketing programs, market segmentation, developing products and services, lead generation and media with emphasis on direct mail, broadcasting, telemarketing, and new electronic technologies."
Pre- or Corequisite
029136
Liberal Arts
No
Department(s)
Credits
Minimum
3
Max
3
Components
Name
Lecture
Contact Hours
3