Marketing Management
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Overview
Subject area
MKT
Catalog Number
2410
Course Title
Marketing Management
Description
"Integration of the various marketing activities through sound management decisions; formulation of plans and policies relating to product, price, market research, promotion, advertising, distribution and sales."
Pre- or Corequisite
014260
Liberal Arts
No
Department(s)
Credits
Minimum
3
Max
3
Components
Name
Lecture
Contact Hours
3