Visual Merchandising
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Overview
Subject area
BUF
Catalog Number
2203
Course Title
Visual Merchandising
Description
An exploration of visual merchandising through the consideration of product presentation in the retail environment. Investigates the theoretical and practical use of in-store environments, lighting, special effects, fixtures and product placement as a form of visual communication intended to convey a specific message about the fashion brand and to influence the consumer.
Pre- or Corequisite
029110
Liberal Arts
No
Course Attributes
WRIC - WRIC (Writing Intensive)
Department(s)
Credits
Minimum
3
Max
3
Components
Name
Lecture
Contact Hours
3