International Retailing
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Overview
Subject area
BUF
Catalog Number
3300
Course Title
International Retailing
Description
Key issues affecting international retailing with consideration of the global consumer’s welfare. Provides the student with a comprehensive view of retailing and an application of marketing concepts in a practical retail managerial environment.
Pre- or Corequisite
014260
Liberal Arts
No
Department(s)
Credits
Minimum
3
Max
3
Components
Name
Lecture
Contact Hours
3