Foundations of Marketing and Sales
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Overview
Subject area
MKT
Catalog Number
1103
Course Title
Foundations of Marketing and Sales
Description
An introductory survey of today's fast-paced, rapidly changing and interactive global marketing and sales environment. Introduces contemporary marketing and sales philosophies and practices as they are used for the advertising, selling and distribution of goods through brick and mortar stores, the internet, world wide web and other electronic media.
Pre- or Corequisite
034631
Liberal Arts
No
Department(s)
Credits
Minimum
3
Max
3
Components
Name
Lecture
Contact Hours
3