Brand Image Marketing

BUF

3500

Brand Image Marketing

Fundamental techniques of how to build, measure and manage a brand and an exploration of visual literacy through the consideration of the symbols and imagery used in formulating fashion brands and line identity. Explores the theoretical and practical use of images as a form of visual communication intended to convey a specific message about brand identity. Considers how ideas about identity are made, why some brand identities are more clearly understood than others and how this ultimately affects consumer choice.

029125

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