Merchandising and Marketing for Digital Platforms
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Overview
Subject area
BUF
Catalog Number
4400
Course Title
Merchandising and Marketing for Digital Platforms
Description
Examines “Web 2.0” and “Social Media” as an important transition from an old, static form of e-commerce to one that is highly dynamic, networked and socially connected. Explores how these new technologies and tools are strategically utilized in the fashion industry.
Pre- or Corequisite
029128
Liberal Arts
No
Department(s)
Credits
Minimum
3
Max
3
Components
Name
Lecture
Contact Hours
3