Omni-Channel Retailing
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Overview
Subject area
BUF
Catalog Number
4500
Course Title
Omni-Channel Retailing
Description
Provides an in-depth analysis of the nature of distribution channels and their management of customer service at each stage. Topics include e-channel behavior; channel design; selection, motivation, and control of channel members, types of retailers, retailer marketing decisions, the future of retailing, and wholesaling.
Pre- or Corequisite
029130
Liberal Arts
No
Department(s)
Credits
Minimum
3
Max
3
Components
Name
Lecture
Contact Hours
3