Crisis and Emergency Risk Communication

COM

3404

Crisis and Emergency Risk Communication

Effective communication is critical in the event of a crisis, because the situation is evolving and the public need for information is high. This course focuses on communication during emergencies, such as environmental disasters, mass shootings, disease outbreaks, food and drug safety incidents, etc. Students learn core principles in Emergency Risk Communication. Case studies illustrate best practices and pitfalls, as students prepare for the challenges of communicating in a variety of scenarios, across numerous channels, with diverse target audiences.

034012

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