Public Health Campaigns
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Overview
Subject area
COM
Catalog Number
3405
Course Title
Public Health Campaigns
Description
Concepts and skills for developing, implementing and evaluating health communication campaigns for diverse audiences. Students use best practices to explore techniques for formative research, audience segmentation, message development and evaluation. Effective strategies and potential challenges are considered in the development of a multimedia health campaign using multiple communication channels. Translating scientific insights for accessibility are also covered. Specific emphasis on approaches to designing culturally sensitive interventions and reaching under-served populations.
Pre- or Corequisite
034012
Liberal Arts
No
Department(s)
Credits
Minimum
3
Max
3
Components
Name
Lecture
Contact Hours
3